A groundbreaking crypto portfolio manager, with best order execution across multiple decentralized exchanges.
Desktop App Overview
User Experience Designer
Senet Labs
Senet Labs wanted end-to-end product design guidance to:
Sketching and whiteboarding sessions early on in the project helped flesh out our eventual design direction.
Investors new to crypto understandably experience intense anxiety sending tokens from one address to another.
Average transit time can be sourced on-chain, with ETAs updated in-progress.
ETH gas station already did this, but no wallet or exchange had ever integrated that as a feature.
User research sessions revealed that many beginners struggle to understand trade interfaces specifically designed for ease-of-use.
Design a trade interface that beginners intuitively understand.
Average beginner's crypto trading UI: hard to parse
Senet Labs's Requirements
Fetch's token swap UX needed to be as simple as possible.
I settled on an enhanced dropdown menu for currency selection. This would afford us:
- Contextual display of the user's holdings
- Search & autocomplete
- Flexible 1:1 token swaps, or 1:many
- Clear zero states
Quantity
A basic text field for trade size entry.
Help the User Do the Math
Quick trade size buttons were rare in 2018.
One-For-One or One-For-Many
Users could receive multiple different tokens in a trade.
User Testing: What We Learned
Users groked the interface, but nobody cared about the 25%, 50% or 75% buttons.
Removing those buttons helped unclutter the interface.
Users who struggled with other trade interfaces of that era understood ours at a glance.
A selection of other screens from various iterations of the app.
I opted for a look & feel that was simple and straightforward, with a color scheme that would feel familiar to a legacy Trad-Fi user.
Fetch shipped a paired-down desktop experience in 2018, but the project didn't survive the bear market of 2018-2019.
