YAMMER

Yammer is a social platform for enterprise, a startup acquired by Microsoft. 

 

Future of Yammer iPad App Overview

 
GOALS
  • Modernize Yammer’s dated iPad app
  • Maintain UX cohesion with Yammer’s other web and mobile apps
  • Optimize for the platform
  • Grow Yammer as a social platform beyond workplace conversation into a hub for collaboration
 
ROLE

User Experience
Visual Design
Prototype Development

 
 

Identifying the Problem

   

I worked closely with our Analytics and UX Research teams to:

  • Uncover usability issues
  • Question our assumptions
  • Better understand our user’s current tablet behavior
  • Fully understand context before jumping into solutions
   

What we found:

  • Visual hierarchy was difficult to understand
  • New users weren't discovering trending conversations
  • Engaged users weren't finding new groups
  • Subpar visual design made consumption challenging
   

In short, the app's mental model, navigation structure and visual design needed to be rethought.

   
   
   
 

Hypothesis

Our UX research team found that Yammer users progress through three stages of engagement the more they use the product.

   
Explorers
New users who read posts, but rarely engage
Contributors
Engaged users active in team & project focused groups
Prioritizers
Power users who prioritize important conversations
   
 
 

We believed that if the app’s mental model and navigation structure reflected those stages of use in the order users progressed through them, then the product would be more intuitive and engaging to use.

 

This became the basis of our navigation model.

 
   
 
 

Sketching and Whiteboarding

I emphasized solving problems early on paper and on the wall.

   
   

Wireframing the App

High-level wireframes helped us flesh the app out, screen by screen.

   
   

Visual Design

We struck a balance, staying true to brand guidelines and iOS conventions.

 
 
 

Visual Style

 
 

Prototype

Always an effective way to communicate ideas.

   

Conclusion

The Yammer UX research team demoed the prototype to a cohort of Yammer users. 

The results validated our hypothesis that the new design would be strongly preferred over the old. 

Yammer's product roadmap does not currently include plans to build the app. Stay tuned.

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